In this course, participants will understand how to think during the process of being creative. This knowledge will assist them in understanding creativity and will form a foundation in combating creative blocks.
Understanding the creative thinking process helps them to define strengths and weaknesses. This can be particularly useful to the participants especially for comprehension when working in a team.
They would be required to work through the processes of creativity in order to master the art and procedures. Creative briefs will be provided for the participants to put to practice their knowledge in this area, as they attempt their hands at developing campaignable advertising ideas.