After going through this training, participants will no longer have to rely on pure coincidence for their ideas, but rather on a clearly defined High–Performance Process to set the optimal conditions for brilliant work, long before an idea shows up.
This training gives the science and art of a fascinating Creative Added–Value process. It will give participants ability to challenge and improve their personal rules in order to increase their effectiveness in the creative process.
They will learn and develop Strategic Planning skills for Creative and Media campaigns. At the end of the course, participants should be ready to try their hands at developing Brand Advertising Strategies on the provision of a Campaign development brief.