This account planning training helps participants develop a strategic discipline in the use of structured tools that are most important in distilling consumer insights which result in impactful and effective creative communications of clients’ brands.
They learn how to drive consumer affinity, loyalty and ultimately, the achievement of clients’ marketing objectives. The facilitator will take participants through an intensive process of hands on crafting of strategic brand plans and introduction to account navigation tools.
From opportunity identification to following a new product from concept to introduction, this course will familiarize students with applications of new product management, planning and policy techniques.
Participants will conduct business analyses for new products and understand concepts and processes involved in new product development, marketing testing, and product introduction.